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How to Win in Fitness Without Fighting the Giants
Playing to Win
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Welcome to the Latest Newsletter |
My newsletter is designed specifically to help business owners like you grow your companies with tried & applied bits of business knowledge, all communicated in actionable, bite-sized chunks. I will share insights and advice aimed at enhancing your business operations, boosting your success, and allowing you to focus more on what truly matters. Let's work together to achieve your goals and make your endeavors a reality. |
Key Points of the Newsletter |
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How to Win in Fitness Without Fighting the Giants |
In business, especially when you’re dealing with established markets and big players, the instinct is often to go head-to-head with the competition. Take on the giants. Prove your worth by outdoing the best. But sometimes, the smartest move isn’t fighting harder—it’s finding a space where no one else is fighting at all. We’ve been learning this lesson firsthand at MIT45 as we explore expanding into the fitness and nutritional space. Fitness influencers and athletes we want to partner with typically have multi-five, six, sometimes even seven-figure contracts with major supplement companies. These contracts aren’t just paperwork—they’re relationships, comfort zones, and guaranteed revenue streams. Asking someone to leave that secure, well-known situation to join a new, unknown brand? That’s a tough sell. And frankly, it’s not a risk I’d encourage anyone to take lightly. That reality forced us to rethink our approach. Instead of trying to build a line of products that directly competes with the nutritional supplement companies—and the well-established giants that dominate the market—we decided to take a different route. Our answer was to create a fitness-based line of products that does not compete in any way with those traditional supplements. We looked for unique opportunities to fill gaps, to innovate outside the box, to find areas where the market is underserved or overlooked. This isn’t about trying to be better at the same game; it’s about playing a new game entirely. That shift in thinking is something every entrepreneur should embrace. In crowded markets, direct competition with established players is often a losing proposition unless you have a truly revolutionary advantage. But when you identify a unique solution that complements or sidesteps existing products, you create your own niche—and your own path to success. What’s more, this approach strengthens partnerships. Instead of forcing influencers to break contracts or jeopardize existing relationships, we invite them into something fresh—something they can stand behind without compromising their current commitments. It’s a win-win. This philosophy also translates beyond fitness. It applies to any business facing entrenched competitors or saturated markets. Rather than slugging it out in an already crowded ring, find the gaps. Find where your unique strengths can create new value. Look for the overlooked, the adjacent, or the uncharted. At its core, this strategy is about respect—for your partners, your market, and your own business. Respect that some battles aren’t worth fighting. Respect that success often comes from ingenuity, not brute force. Respect that building something unique requires patience, insight, and courage to stay true to a vision that others might not immediately understand. So, if you’re feeling boxed in by competition or limited by market saturation, take a step back. Look for the “white space” your business can occupy. Innovate with intention, partner with purpose, and play to win by building a business that isn’t just better—it’s different. |
Stay tuned for more insights in our next newsletter. Remember, it's the small adjustments that often make the biggest impact on your business's profitability. Here's to your continued success! |
Stay driven to push your business forward, |