Redefining Athlete Partnerships: The Incentive Program That Changes the Game

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MIT45 links customers acquired by athletes to them for life.
Athletes must uphold brand values to remain eligible for lifetime commissions.
This program shifts away from transactional relationships.

At MIT45, we’ve always believed in doing things differently. That’s why, when it came to structuring our athlete partnerships, we didn’t just want to write checks—we wanted to build a program that truly values the athletes and aligns with our brand’s long-term vision.

Let me break it down. Most athlete programs in our industry focus solely on upfront salaries or one-time sponsorship deals. We’ve taken a different route. Yes, our athletes receive a competitive salary—one that meets the industry standard. But that’s just the starting point. What makes our program unique is the lifetime annuity we’ve built for them.

Here’s how it works: every time an athlete brings in a new customer—someone who’s never tried our products before—that customer is linked to the athlete for life. Think about that for a moment. Whether that customer places a second order because they love the product, because they got a reminder email or text, or because they saw another athlete promoting something else, the original athlete gets paid on every subsequent purchase. Not just once. Not just for a year. But forever.

Of course, this isn’t a free-for-all. To stay eligible for these lifetime commissions, athletes need to uphold the brand values we stand for. This ensures a partnership that’s mutually beneficial and continuously aligned with our mission.

Why take this approach? Because we’re not interested in transactional relationships. We want our athletes to feel like true partners in the business. When they’re promoting our brand, they’re not just creating value for us—they’re building something for themselves. This program allows them to share in the success they help generate, creating a sense of ownership and motivation that goes far beyond traditional sponsorships.

This isn’t just a program; it’s a paradigm shift. We’re flipping the script on how athletes are valued in this industry. No longer are they tied to fleeting moments of performance or their latest victory. With us, their efforts have lasting impact, and they’re rewarded for it.

At the end of the day, this is about more than just business. It’s about challenging the status quo and setting a new standard for what athlete partnerships can be. And I’ll tell you this—it’s only a part of what we've been able to do.