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- Seizing the Hidden Opportunity in Pre-Call Preparation
Seizing the Hidden Opportunity in Pre-Call Preparation
Playing to Win
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My newsletter is designed specifically to help business owners like you grow your companies with tried & applied bits of business knowledge, all communicated in actionable, bite-sized chunks. I will share insights and advice aimed at enhancing your business operations, boosting your success, and allowing you to focus more on what truly matters. Let's work together to achieve your goals and make your endeavors a reality. |
Key Points of the Newsletter |
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Seizing the Hidden Opportunity in Pre-Call Preparation |
We are going to explore a hidden gem in the sales process: the window of time between booking a call and the actual conversation. This period is often overlooked, yet it holds immense potential to shape the outcome of your calls. The Hidden Opportunity When someone books a call, it's rarely for the same day. Ideally, your schedule is busy enough that calls are planned with a bit of lead time. This gap is a prime opportunity to establish congruency and pique curiosity. By strategically using this time, you can set the stage for a successful call, guiding the conversation exactly where you want it to go. Building Congruency and Curiosity During this window, your goal is to align your prospects' expectations with the value you offer. Share relevant content, testimonials, or case studies that resonate with their needs and interests. This builds a sense of congruency, making them more receptive to your message. Additionally, pique their curiosity by hinting at the insights or solutions you’ll discuss during the call, creating anticipation and excitement. Priming for Success One of the most pivotal points for all of us is what happens during this pre-call window. Consider what your prospect needs to know, think, see, and feel before the call. Equip them with the information that positions you as the solution to their problem. By the time you hop on the call, they should already be inclined towards buying from you, provided they answer the phone. The period between booking a call and having the conversation is a powerful yet often underutilized opportunity. Use this time to build congruency, spark curiosity, and prime your prospect for success. When done right, you can significantly increase your chances of a positive outcome. |
Stay tuned for more insights in our next newsletter. Remember, it's the small adjustments that often make the biggest impact on your business's profitability. Here's to your continued success! |
Stay driven to push your business forward, |