Set a Target So Big It Pulls You Forward

Playing to Win

July 31, 2025

newsletter-title

Welcome to the Latest Newsletter
of Playing to Win!

My newsletter is designed specifically to help business owners like you grow your companies with tried & applied bits of business knowledge, all communicated in actionable, bite-sized chunks. I will share insights and advice aimed at enhancing your business operations, boosting your success, and allowing you to focus more on what truly matters. Let's work together to achieve your goals and make your endeavors a reality.

Key Points of the Newsletter

  • Setting bold, “impossible” goals forces higher standards, sharper systems, and faster growth.
  • True transformation happens when you aim beyond your current category and build for the next level.
  • Complacency lives in comfort—growth lives in goals that stretch your identity and operations.

Set a Target So Big It Pulls You Forward

 
The crazy thing about impossible goals?

They’re often easier to hit than the mediocre ones.

Let me explain.

When you set the bar low—when you aim to be “the best in your category” or “the biggest in your space”—you give yourself a dozen comfortable paths to get there. Throw some polish on your brand, upgrade your facility, improve your testing, tighten your packaging. Boom—you’re better than the rest. But that’s a trap.

Because being better than “them” isn’t the goal.

Playing to win means picking a target so audacious, it redefines how you think, operate, and build. Not “how do we win here?”—but how do we win in the next realm up?
That’s how I think in my business. We're not content playing in the league we're in. We’re asking: What does it take to compete—and dominate—in the space above ours?

What does it take to operate with the compliance, oversight, and manufacturing precision of the most trusted companies in the world?

What systems, controls, documentation, and pride must we instill so that we’re not just leading in our lane—but invited into conversations with global powerhouses?

We’re chasing a future that’s not currently within reach—but it is achievable.

And that’s the point.

When you raise your target, you raise your standards. You start to behave like the company you want to become. You install discipline where there used to be compromise. You elevate your systems, your culture, your identity—because the game demands it.

That’s how transformation happens.

Not from setting easy goals. But from declaring war on complacency and building toward something far bigger than what feels “realistic.”

So here’s the question: Are your goals forcing you to evolve—or just helping you feel good?

If the target doesn’t scare you a little, it’s probably not worth chasing.

Define a goal so big it stretches your identity.

Then rise into it—one system, one standard, one decision at a time.

Stay tuned for more insights in our next newsletter. Remember, it's the small adjustments that often make the biggest impact on your business's profitability. Here's to your continued success!

Stay driven to push your business forward,
Ryan Niddel