Have you ever stopped to ask yourself: What truly matters to me? What impact do I want to make?
It’s a simple question on the surface, but dig a little deeper, and you’ll realize how profoundly challenging it is to answer.
Take my friend Reese, for example. Reese’s dream is to make an impact in the world by helping creators share their message. It’s a noble goal—one many of us can relate to. But here’s the issue: the net is too wide. It’s a goal so broad it risks catching nothing at all.
If you’re like my friend Reese, driven by a deep desire to help others, here’s a truth that can change everything: to make a massive impact on the world, you must first make a big impact on a small number of people.
The urge to scale immediately, to reach thousands or even millions, is tempting. But the most significant transformations often start in the smallest of circles. Think about the creators you can help most effectively right now. Who are they? What unique needs do they have? How can you deliver the kind of value that changes their lives?
When you focus on serving a specific group with intensity and authenticity, something incredible happens. Your results amplify, your influence grows, and—ironically—you begin to scale in a way that feels effortless. It’s not about helping “everyone”; it’s about starting with the right few.
So today, I challenge you to narrow your focus. Think about the people whose lives you can profoundly impact this week, this month, this year. Forget the masses for now. Start small, and let your results speak for themselves.
Because the truth is, the ripple effect of changing one life can be more powerful than a fleeting impact on a crowd.
This isn’t just a strategy; it’s a mindset. And it’s the foundation of sustainable success.
Let’s start making those ripples—together.
