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When to Swing the Door Open—And When to Lock It Tight

Playing to Win

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Welcome to the Latest Newsletter
of Playing to Win!

My newsletter is designed specifically to help business owners like you grow your companies with tried & applied bits of business knowledge, all communicated in actionable, bite-sized chunks. I will share insights and advice aimed at enhancing your business operations, boosting your success, and allowing you to focus more on what truly matters. Let's work together to achieve your goals and make your endeavors a reality.

Key Points of the Newsletter

  • Type Two decisions are reversible and designed for testing and learning.
  • Type One decisions are irreversible and require strong leadership and clarity.
  • Knowing which decisions to lock or swing open prevents paralysis and fosters confidence.

When to Swing the Door Open—And When to Lock It Tight

 
Leading a company means making a lot of decisions. But not all decisions are created equal. I love Jeff Bezos’s framework of Type One and Type Two decisions—it’s simple but powerful. Type Two decisions are “swinging doors.” You push them open, test, learn, and pivot as needed. Type One decisions? Those are locked doors. Once you commit, there’s no going back.

A CEO’s hardest job is knowing which door you’re pushing. Too often leaders freeze trying to make every decision permanent and unchangeable. They paralyze themselves and their teams. Other times, leaders treat everything like a swinging door and erode confidence by constantly shifting course.

The balance is critical. You want to give your team freedom and agility on the Type Two decisions—marketing tactics, product features, day-to-day operations. But when you’re at strategic crossroads—major investments, company pivots, foundational shifts—those require locked doors, clear authority, and ownership.

That’s where decisive leadership is key. There’s a time when you have to say, “We’re doing it this way because I said so,” and hold the line. This isn’t dictatorship for its own sake; it’s protecting clarity and direction. Your people want to know the guardrails. They want confidence in leadership.

If you’re struggling with decision-making, start by categorizing your choices: Which are reversible, which aren’t? Be deliberate. Swing open the doors you can, lock tight the ones you must.

Lead with clarity. Your business deserves it.

Stay tuned for more insights in our next newsletter. Remember, it's the small adjustments that often make the biggest impact on your business's profitability. Here's to your continued success!

Stay driven to push your business forward,
Ryan Niddel