Why the Sale Was Won Before the Call Even Started

Playing to Win

August 05, 2025

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Welcome to the Latest Newsletter
of Playing to Win!

My newsletter is designed specifically to help business owners like you grow your companies with tried & applied bits of business knowledge, all communicated in actionable, bite-sized chunks. I will share insights and advice aimed at enhancing your business operations, boosting your success, and allowing you to focus more on what truly matters. Let's work together to achieve your goals and make your endeavors a reality.

Key Points of the Newsletter

  • Pre-framing reduces resistance by aligning expectations before the sales call.
  • Authentic conversations convert better than rehearsed sales scripts.
  • Using the time between booking and call to filter and educate creates leverage.

Why the Sale Was Won Before the Call Even Started

 
You ever get off a sales call and think, “Man, that felt way too easy”? That’s not luck. That’s leverage—and it starts way before the conversation happens.

Most people are trying to convince on the call. That’s too late. You’re fighting uphill.

What I’ve learned over time—what changed everything—is that when you show up with certainty, clarity, and pre-framed expectations, selling feels effortless. People crave structure. They want to feel safe. So when they show up to a call already knowing what to expect and already feeling like you’re the guide—not the closer—you become the obvious choice.

If they’re still skeptical, still unsure, still resistant? You didn’t frame it right. The container wasn’t built.

And here’s the twist: the more honest and real you are, the faster they trust you. No flashy pitches. No puffed-up ego. Just a straight shot of truth: “Here’s how I work. Here’s who I help. If it’s not a fit, no hard feelings.”

People respect that. They lean in to that energy. It’s rare.

So if your calendar is full but your conversions are low, don’t blame your close rate. Go back upstream. Fix the way people come into your world.

That’s where the win really happens.

Stay tuned for more insights in our next newsletter. Remember, it's the small adjustments that often make the biggest impact on your business's profitability. Here's to your continued success!

Stay driven to push your business forward,
Ryan Niddel