You Already Know—You Just Haven’t Listened

Playing to Win

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Welcome to the Latest Newsletter
of Playing to Win!

My newsletter is designed specifically to help business owners like you grow your companies with tried & applied bits of business knowledge, all communicated in actionable, bite-sized chunks. I will share insights and advice aimed at enhancing your business operations, boosting your success, and allowing you to focus more on what truly matters. Let's work together to achieve your goals and make your endeavors a reality.

Key Points of the Newsletter

  • Your true direction—your North Star—is already inside you; it just needs space to surface.
  • Clarity doesn’t come from grinding harder; it comes from creating the right environment to listen.
  • Without alignment, you risk building success that looks great on paper but feels empty in reality.

You Already Know—You Just Haven’t Listened

There’s something inside you that already knows the way. Call it intuition. Call it your gut. Call it God. I call it your North Star—and it’s not something you need to “figure out.” It’s something you need to let surface.

Here’s the truth most business owners never slow down long enough to hear: you’re not lost. You’re just distracted. You’re trying to manufacture clarity when what you really need to do is create the right environment for it to emerge.

We’ve been conditioned to think the answers come from doing more. Stack another podcast. Read another book. Build a better plan. Outwork the problem. Outthink the fear. But sometimes, your biggest breakthroughs don’t come from effort. They come from space.

Your North Star isn’t hidden in a 12-day silent retreat in the Himalayas. It’s not waiting at the end of a 26-day water fast. It’s probably closer than you think.

It might show up in the shower.
It might whisper to you during a quiet walk.
It might catch you off guard while you’re driving.
But I can promise you this—it doesn’t arrive when you’re laboring to force it.

If you’re having to grind your way into clarity, chances are you’re in the wrong environment. Because that internal knowing—your North Star—it’s already inside you. It’s just been muted. Numbed. Drowned out by the noise, the pressure, the non-stop demands of scaling a company, leading a team, being everything to everyone.

You’ve got to give yourself permission to turn the volume down on the outside so you can hear what’s been speaking to you all along from the inside.

Let me be clear: this isn’t about some woo-woo concept of sitting cross-legged and waiting for enlightenment. I’m a practitioner. I lead a nine-figure company. I make real decisions that affect real people every single day. But I’ve also learned that if I don’t reconnect with that North Star, I start building a life and business that looks good on paper but feels hollow in reality.

This is the danger for high performers: you’re so good at solving problems and creating results that you can build incredible success chasing the wrong things. You can be running a thriving business that’s completely misaligned with who you really are. And you won’t know it until it’s too late—until you’re exhausted, burnt out, or just… numb.

Don’t let that happen.

Here’s my challenge to you:
Create space every day—not just to work in your business, but to hear from the voice within it. Walk without your phone. Sit in silence for ten minutes. Drive without a podcast. Whatever it takes to let the noise settle long enough for your real direction to surface.

Because that North Star? It’s not lost. It’s not gone. It’s just waiting on you to slow down long enough to hear it.

And when you do? That’s when alignment hits. That’s when decisions get easier. That’s when momentum feels natural again—not forced.

That’s when you stop playing someone else’s game, and start playing to win—on your terms.

Stay tuned for more insights in our next newsletter. Remember, it's the small adjustments that often make the biggest impact on your business's profitability. Here's to your continued success!

Stay driven to push your business forward,
Ryan Niddel